From The Guardian:
Hiding in plain sight: how the ‘alt-right’ is weaponizing irony to spread fascismThere’s nothing cooler than putting quotes around “humor.”Experts say the ‘alt-right’ have stormed mainstream consciousness by using ‘humor’ and ambiguity as tactics to wrong-foot their opponents
Then again, maybe the last line of the article tops even “humor:”
In future, the best step may be to meet irony with sincerity.